In a world where financial institutions often prioritise corporate branding over individual expression, TallyMoney and allpay cards have embarked on a revolutionary collaboration that challenges the conventional norms of card design.
Today, we delve into the inspiring journey of creating TallyMoney's Art Cards, a fusion of financial innovation and artistic expression that has garnered acclaim, culminating in the prestigious ‘Best Product Design’ victory at the Cards & Payments Awards.
As we sit down with Cameron Parry, the visionary behind TallyMoney, and explore the collaborative process with allpay cards, we uncover the inspiration, creativity, and dedication that went into crafting these unique debit cards. From a competition across art colleges to the seamless partnership with allpay, each step reflects a commitment to offering customers more than just a financial tool – it's a canvas of personal choice and artistic identity.
What was the inspiration behind the idea of creating these art cards?
We wanted to approach card design from a different angle as other cards are designed to reflect how the bank brand wants to appear in somebody’s wallet. TallyMoney is itself quite a paradigm shift in that we provide money in an account that protects and benefits the customers, not the bank. So, we wanted to take that point of view with cards and provide people a choice of art that pleases them, rather than a financial institution’s corporate brand.
What was the process behind designing the cards?
We ran a competition across three art colleges where we asked art students to provide us with their visual interpretation of what TallyMoney means to them. We were overwhelmed with the response we received; this was a unique opportunity for young artists to get their work into literally thousands of hands.
How does the design of these cards align with TallyMoney's vision and values?
The TallyMoney Debit Mastercard is another way customers experience choice when they use TallyMoney. Customers choose a design that resonates with them personally. And giving customers a better way of doing familiar things represents us too. TallyMoney is innovative and groundbreaking at its core, with customers at its heart.
Can you describe the collaborative process between TallyMoney and allpay cards in bringing these cards to life?
After an extensive judging process, we had 4 fantastic winning designs. But through working with allpay cards, they got even better. allpay cards’ long experience and deep understanding of the production process enabled us to enhance each design significantly with innovative physical elements.
What were the key elements that made this collaboration successful?
Having good partners who embrace imaginative ideas - thanks allpay cards!
Why do you believe incorporating art into financial products, like these cards, is important?
We believe that in this age of digital money, it is easy to forget or disconnect with the fact that it involves real people whose real lives are affected by the type of money being used. TallyMoney at its core is connecting and enabling a physical asset to be utilised as digital money. The physical debit card is another connection between those two worlds, and we wanted this to be something that both we and our customers would enjoy and be proud of.
How do you see the intersection of art and finance shaping the industry's future?
Creativity is at the heart of innovation, including financial innovation. Art, like money has a very human impact. And using a debit card as a canvas to express a work of art, made a lot of sense to us.
Were there any significant challenges faced during the creation or implementation of these art cards? How were they overcome?
Usually in this type of project, you do get various challenges popping up, but in this instance, the experience was remarkably smooth and enjoyable. Which we put down to working with such great partners! And surprisingly helpful, as we didn’t know about all the tweaks available at the card manufacturing level, but you still need the manufacturer to turn their minds to it, and indeed allpay cards did that.
What do you consider the most significant success or achievement in this collaboration?
We are very proud of the story behind each card, and that we’re able to give four young artists a platform to increase awareness of their work. Beyond the physical cards themselves, we created a microsite which has further information on each artist, their backgrounds and their other work. It’s important that people understand that real people are behind these pieces, and a lot of inspiration and perseverance has gone into each one. Like TallyMoney itself!
How have customers responded to these unique art cards? Any memorable feedback or stories you'd like to share?
Customer feedback has been really positive overall. One of the really interesting things has been how the favourites amongst the four designs keeps changing over time, as they’re very different designs demand for each one ebbs and flows.
What impact do you believe these cards have had on the overall user experience?
Ultimately, it’s great to have a series of debit cards that have been designed to reflect our values in an artistic way, and that look great. We really hope our customers enjoy them and are proud to put their card in the dish when out to dinner with their friends!
Winning Best Product Design at the Cards & Payments Awards is a notable achievement. What does this recognition mean for TallyMoney and allpay cards?
Well, it's nice to be recognised in the industry and we’re pleased for everyone involved in bringing the concept to reality. But at the end of the day, TallyMoney is focused on giving people the choice to use money that protects and benefits them, not their bank. And we’ll always prioritise winning customers over awards.
How does this victory reflect the success of this collaboration?
Well, I’d say the end product, more so than the award, reflects what can be achieved with great partners who are like-minded at making better things for the public.
Redefining Financial Aesthetics with TallyMoney and allpay cards
In a realm where monetary transactions are often devoid of the human touch, TallyMoney and allpay cards have successfully bridged the gap between finance and art. The journey from conceptualising the idea to the culmination in the Best Product Design victory at the Cards & Payments Awards exemplifies a commitment to innovation and a deep understanding of the evolving needs of users.
The collaboration has not only yielded aesthetically pleasing debit cards but also provided a platform for emerging artists to showcase their talents to a wider audience. TallyMoney's vision of empowering customers with choices that resonate with them personally finds its embodiment in these art cards, making each transaction a unique expression of individuality.
As we celebrate the success and recognition received, it's essential to acknowledge the partners who embraced imaginative ideas, the artists who brought creativity to financial instruments, and the customers who have embraced this innovative approach. The Best Product Design win is more than just an industry accolade – it's a reflection of the symbiotic relationship between TallyMoney and allpay cards, prioritising the user experience over awards.